![]() ![]() Unique inventory access: Google properties are not sold anywhere else (unless if you run web campaigns with Google Ads).Ģ. What are the benefits of Google app campaigns?Īpp campaigns offer three core benefits compared to other app channels:ġ. This article will mainly cover the former. retargeting) and pre-registration campaigns (for apps in early launch on Google Play Store). “App install” is the core offering, but you may also consider running app engagement campaigns (i.e. ![]() ![]() GAC offers three different campaign types. You can’t choose which placements to advertise on (no keyword, app or channel settings), nor target specific audiences or devices. The other specificity of GAC is that it runs mostly automated by Google, with very few levers given to advertisers. Ad placement examples for Google app campaigns. Google Display Network, mostly Admob (display ads in other apps)įigure 1.Google search (web and app, discover) and Google search partners.Except that there’s been no other way to run campaigns for apps for years - no manual campaigns, no keywords!Īpp campaigns are a unique acquisition channel in many ways, the biggest differentiator being the inventory available - ads will show up across various placements including: If you come from the web side of marketing, GAC are the mobile app ads version of “Performance Max”. It’s a major advertising channel for apps and games, covering both Android and iOS. Formerly known as Universal App Campaigns - and still largely named “UAC” by practitioners - Google app campaigns (GAC) is the app ads product from Alphabet. ![]()
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